The Biggest scam

Hi,

It’s David.

A few days ago I realized something.

Thought it over. Did the math. Triple-checked the numbers.

I’m now sure of it.

Traditional advertising is the biggest scam still running in 2025. By far.

Newspaper ads, billboards, television advertising.

It’s all a scam. And no one is talking about it!

Here’s a great example:

For just 7 million dollars (In the U.S.) you get a 30 second slot in the Superbowl commercial block.

They say you reach 100 million people that way. Now, let’s just assume that these people are absolutely glued to their television. No bathroom breaks, no talking during the commercials, they’re at the edge of their seats.

Realistic? Hell no. But let’s roll with this hypothesis.

The Superbowl commercial block has a $70 “CPM”. That’s an advertising term. Means ‘cost per thousand’. So what it costs you to reach 1000 people.

You and I both know we’re not even remotely close to reaching 100 million people so it’s actually way more than $70.

Guess what you’d pay to run your ad on Meta?

To a local audience of people that actually could be customers.

You’d be showing your ad to people actually paying attention to their phones.

The CPM would be…

… drumroll please…

Somewhere between $5-$15.

So we reach the right people for at least 85% LESS than traditional advertising.

Also… you don’t have to make a fancy commercial. We can just run whatever you’re posting now. Won’t take millions of dollars, won’t take endless expertise, won’t take weeks and weeks of work AND we can reach the right people again… and again… and again.

That’s why traditional advertising is the biggest scam still running in 2025. It’s like a zombie. It just won’t lay down and die. Even though it has no business dragging itself around.

Traditional advertising is ridiculously expensive compared to all the newer and better options you have available to you.

So here are David’s two top tips for 2025:

If you’re running traditional advertising right now, consider moving some of that budget to better and more sensible ways of advertising.

If you’re not running any traditional ads, consider taking this online marketing thing seriously. Because it’s worth every penny if you know what you’re doing.

Talk soon,

David

P.S. Don’t get me wrong - if you have an unlimited budget traditional advertising is great! Coca-Cola has a four BILLION (with a B) dollar marketing budget. They’ll do fine either way.

But if you’re like me and if you’re like the clients I work with… you want to get the most bang for your advertising buck.